SBS Faces Backlash Over Disrespectful Treatment of Ji Suk Jin at 2025 Entertainment Awards
SBS is facing intense backlash after viewers accused the network of disrespectful treatment toward veteran entertainer Ji Suk Jin during the 2025 Entertainment Awards. Here’s what happened and why it sparked outrage.
SBS Faces Intense Backlash for Disrespectful Treatment Toward Ji Suk Jin at 2025 Entertainment Awards
SBS is under heavy criticism following the 2025 Entertainment Awards, as viewers and fans voiced strong backlash over what they described as disrespectful treatment toward veteran entertainer Ji Suk Jin. The incident has sparked widespread debate across social media platforms and online communities, raising concerns about how senior entertainers are treated during major broadcast events.
Ji Suk Jin, a well-respected figure in the Korean entertainment industry and a long-standing member of SBS’s flagship variety program Running Man, has built a career spanning decades. The controversy has reignited discussions about professionalism, respect, and the responsibilities of broadcasters when honoring artists who have contributed significantly to the industry.
What Happened at the 2025 Entertainment Awards?
During the live broadcast of the 2025 SBS Entertainment Awards, viewers noticed several moments that they felt undermined Ji Suk Jin’s dignity. These moments included awkward camera cuts, limited screen time during key segments, and what many perceived as dismissive handling during award-related portions of the show.
Although the broadcast did not include overtly offensive remarks, the subtle nature of the treatment led viewers to question the production team’s intentions. Fans quickly took to social media to express disappointment, arguing that Ji Suk Jin deserved better recognition given his years of dedication to SBS programming.
Who Is Ji Suk Jin and Why This Matters
Ji Suk Jin is widely regarded as one of South Korea’s most experienced and beloved entertainers. Since debuting in the early 1990s, he has remained a consistent presence on television, gaining international recognition through Running Man. His role on the show has contributed greatly to SBS’s global popularity, particularly among international fans.
For many viewers, the perceived disrespect struck a nerve because it involved a senior entertainer who has played a crucial role in shaping modern Korean variety television. Fans argued that awards ceremonies should be a time to celebrate contributions, not diminish them.
Viewer Backlash and Online Reaction
Following the broadcast, criticism spread rapidly across online platforms. Many netizens accused SBS of failing to show basic courtesy toward Ji Suk Jin, calling the treatment unprofessional and insensitive. Hashtags related to the controversy began trending, with fans demanding an explanation or apology from the network.
Some viewers pointed out that moments involving Ji Suk Jin were seemingly rushed or downplayed compared to other entertainers. Others emphasized that even small gestures—such as proper camera focus or respectful pacing—carry significant meaning during live award shows.
Broader Concerns About Broadcast Culture
The incident has sparked a larger conversation about broadcast culture in South Korea, particularly regarding how veteran entertainers are treated. Critics argue that senior figures are sometimes overshadowed by younger or more trending personalities, despite their foundational contributions to the industry.
This controversy has led to renewed calls for broadcasters to maintain professionalism and respect, especially during high-profile events like entertainment awards. Many believe that honoring experience and longevity is essential for preserving the integrity of the entertainment industry.
SBS Responds to the Controversy
As public criticism intensified, attention turned to whether SBS would address the issue. While some viewers hoped for an official apology or clarification, others emphasized the need for systemic improvements in award show planning and execution.
Industry insiders suggest that production oversights, tight scheduling, or live broadcast constraints may have contributed to the situation. However, fans argue that such explanations do not excuse what they perceive as a lack of respect.
The Importance of Respecting Veteran Entertainers
Respect for senior entertainers is deeply rooted in Korean culture, making this controversy particularly sensitive. Ji Suk Jin’s long-standing relationship with SBS and his contributions to its most successful programs only heightened expectations for respectful treatment.
Many fans expressed that acknowledging veteran entertainers properly sets a positive example for younger artists and reinforces values of gratitude and professionalism within the industry.
Lessons for Future Award Shows
The backlash surrounding the 2025 SBS Entertainment Awards serves as a reminder of the scrutiny broadcasters face in the digital age. Viewers now analyze every detail in real time, and even minor missteps can lead to significant backlash.
Experts suggest that award show producers should prioritize thoughtful planning, equitable screen time, and respectful presentation to avoid similar controversies in the future. Transparent communication with audiences may also help rebuild trust when issues arise.
The intense backlash faced by SBS over its treatment of Ji Suk Jin at the 2025 Entertainment Awards highlights the importance of respect, professionalism, and accountability in broadcast entertainment. While opinions may differ on the severity of the incident, the overwhelming response underscores how deeply viewers value fairness and recognition.
As the conversation continues, many hope this moment will lead to positive changes in how entertainment awards are produced—ensuring that all artists, especially those who have paved the way for future generations, are treated with the respect they deserve.
